Flash Devices
Flash enabled handsets: 89 Nokia, 71 Sony Ericsson, 13 Verizon, 149 NTT DoCoMo, 110 KDDI, 60 Softbank
Tuesday, September 25, 2007
Creating and Selling Your Mobile Flash Content - Flashforward Presentation
Flash Lite Success
Thanks to everyone that attended my session last Wednesday at Flashforward in Boston. It was great talking to a wide range of people with diverse professions: artists, graphic designers, character animators, Flash developers, and others. The ideas and use cases for Flash Lite varied from person to person and they were all great.

Based on all of the positive feedback from my session I'm posting my presentation here for download (5 MB PDF). There's some new information in my presentation that's pertinent to Flash Lite developers and business decision makers. I'll extract some of these details and make separate blog posts today/tomorrow.

Special thanks to the following individuals for allowing me to show their Flash Lite work during my session: Aral Balkan, i2fly (Vivek), Liz Myers, Moket (Dale Rankine), Shockwave, and Shou Ji Flash (CMCC).

Something interesting and meaningful I found out was that a designer or animator may not be interested in selling their content but instead may want to take their digital portfolio with them and to have it accessible on a non-device, such as a mobile phone (Nokia or Sony Ericsson) or a consumer electronic device (iRiver Clix). This way if they're having a conversation with someone instead of giving them a business card or a web URL to remember they can show them their work right there on a device. Pretty cool idea and I'd be interested to hear if anyone out there today is doing something similar.

Now it's back to preparing for my Flash Lite 3 presentation for MAX North America next week in Chicago - more details soon.

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4 comments

Congrats, man and damn, I'm sorry I missed it. For some reason I thought you were doing it at MAX -- I'm getting my conferences mixed up!

By Blogger Aral , at Tue Sep 25, 09:56:00 AM PDT  

On slide 5, does the first number for each category refer to millions of devices in market?

On slide 8, do the regional numbers refer to numbers of Flash enabled devices sold into a given region, for example 575k Sony Ericsson Flash enabled devices sold in US?

Thanks for any clarification.

Hayden Porter
www.aviarts.com

By Anonymous Anonymous , at Tue Sep 25, 12:02:00 PM PDT  

I posted a flashlite business card on the exchange site some 18 months ago, it's had 800 or so downloads, it doesnt have a portfolio as such, but it's kind of what you are talking about, just about to read your presentation, thanks as ever for your posts.
Cheers, Alistair

By Anonymous Alistair Gillan , at Wed Sep 26, 04:39:00 AM PDT  

Hi Bill,
We've used a PSP as well as our mobiles to carry bits and pieces of our portfolio for a few years now. It's really handy--especially if you can combine a variety of materials (still images, animation, mobile web etc.) into easy to access 'packages' to suit different audiences.

An interesting anecdote from a while back--Bryan used to work for a company who produced a concept for an animated short. He converted the movie for display on a handheld (it was a Palm back then) and they took it with them to MIPCOM at Cannes. They managed to pitch and sell the concept based on the mobile version that they passed around while networking at the event. The show was funded for two seasons and went ont to be distributed on the Cartoon Network and spin off to a Gameboy title :-)

By Anonymous Stephanie Rieger , at Sun Sep 30, 10:46:00 AM PDT  

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