As many of you are aware, yesterday we gave our 2008 Q1 investor relations call and during the Q&A session a question was asked to our CEO Shantanu Narayen about Flash and the iPhone.

The conference call has now been posted in its entirety on the Adobe investor relations site:

http://www.adobe.com/aboutadobe/invrelations/08q1analyst/earnings_confcall.html

Shantanu’s comments were in response to a question at about 7:04 in slide 20 (the Q&A portion of the call). Here's the transcript:

"Well, you know, we really believe that Flash is synonymous with the Internet and frankly anybody who wants to browse the Web and experience the Web in all its glory really needs Flash support. I mean, we were very excited about the announcement from Windows mobile adoption of Flash on their devices and the fact that we've shipped a half billion devices now, non-PC devices -- so we're also committed to bringing the Flash experience to the iPhone and we'll work with Apple. We've evaluated the SDK we can now start to develop the Flash Player ourselves. And, we think it benefits our joint customers so we want to work with Apple to bring that capability to the device."

Given the lively discussion around this statement over the past day there have been a lot of assumptions made that are not true and I thought I’d share some facts. Here’s the real info that you should be aware of about Flash on the iPhone:

1. We've played around with the iPhone SDK since it was introduced and think we can now begin development on delivering Flash Player on the iPhone.

2. More work needs to be done with Apple however, as the SDK and the license associated with it doesn't enable us to bring the full Flash experience on the iPhone's Safari web brower.

3. We know lots of iPhone users are wanting Flash. Adobe's goal is to make Flash as ubiquitous as possible, so that means delivering Flash to as many platforms as we can. Much to everyone's surprise we announced on Monday that Flash was coming to the Windows Mobile Platform. So if we can do it with Microsoft, we're certainly hoping that it's not that complex for Flash to make it to the iPhone.

This is what I can say today and I’m sure you have questions around what version of Flash, when it will be available, how consumers will get it, etc… We don’t have answers for these or other questions but be assured that once we do we’ll share more details. As always post any comments and I’ll answer.