Half a billion or 500 million – no matter how you say it, the number is impressive. Today we’re announcing that Adobe Flash Lite has shipped on over half a billion devices and with 150% growth over last year we expect to reach 1 billion devices by 2010. That’s pretty impressive for a mobile run-time to reach that number in a little over 5 years. Because of our licensing agreements with Motorola, Nokia, Samsung, Sony Ericsson and others (18 of the top 20 OEMs) to pre-install Flash Lite on their devices we’re able to achieve this phenomenal expansion. In addition to working with our OEM partners we also have signed a licensing agreement with Microsoft to have Flash Lite 3 embedded into Internet Explorer Mobile for future versions of Windows Mobile – meaning any future Windows Mobile device will have Flash Lite 3 pre-installed.

If you’re a developer this means that the TAM (Total Addressable Market) is continuing to increase and with new devices from Nokia and Sony Ericsson this year developers can look forward to creating expressive applications and content that will reach more consumers. On a personal note it’s been an amazing ride to see how our technology continues to evolve in the market and reach more and more consumers. Whether it’s for providing a better web experience on a mobile device, allowing consumers to personalize their devices, download and interact with applications or allowing OEMs to create innovative UIs.