Flash Devices
Wednesday, October 08, 2008
LG Electronics Flash Lite Case Study
LG Devices
We've recently posted a case study on our site about LG Electronics and the success they've had by using Flash Lite for the UI of their phones, including touch screen phones such as the PRADA.  They've used Flash Lite in over 100 different models for UI but the PRADA phone was a breakthrough experience for them.

The tight integration between Flash CS3 Professional and Flash Lite enabled the LG Electronics mobile phone team to completely overhaul the phone’s menu structure, improve navigation efficiency, add functionality, and design an array of icons unique to the touch interface. Working in a seamless environment, the team rapidly prototyped concepts and increased their productivity.  According to Hosang Cheon, Chief research engineer, LG Electronics, “I estimate our team accelerated the PRADA phone time to market by 30% to 40% thanks to the improvements in the newest versions of Adobe Flash CS3 Professional and Adobe Flash Lite."

Here in the US some of the LG touchscreen devices are offered by Verizon Wireless that use Flash Lite for the UI including the Chocolate, Dare, Venu, and Voyager.

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6 comments

That's an amazing achievement for time-to-market that they are attributing to Flash Lite.

By Blogger Dale Rankine , at Wed Oct 08, 07:52:00 PM PDT  

LG has been a tad secretive about their use of Flash for UI ... good to see a case study.

By Anonymous Scott Janousek , at Thu Oct 09, 01:44:00 PM PDT  

Would love to know when LG and SE will allow 3rd party developers to access the Flash UI to create custom themes?

By Anonymous Roy Chapin , at Fri Oct 10, 10:05:00 PM PDT  

It is interesting to see how Flash is being used more and more for mobile phone UI:s. But is Flash really the best (or even a good?) UI technology for building complete phone UI:s!?

Sure, the UI is prettier than before but the performance is not very good, especially considering the hardware spec.

And I would really want to see more facts behind the claimed TTM improvements.

By Anonymous Anonymous , at Sat Oct 11, 01:15:00 PM PDT  

what I also find a little bizarre is the fact that Flashlite is used for the UI but not available for apps. Is there a technical or license issue for this?

By Anonymous Alistair Gillan , at Tue Oct 14, 02:20:00 AM PDT  

I recently got hold of the LG Renoir as a birthday gift largely due to LG's marketing emphasis on it providing "full multimedia and web functionality". I was gutted when i discovered that this isn't the case. It has no support whatsoever for flash in any shape or form.

It's an awesome device in many ways but i now realise just how poor a company LG is at the long-term 'after care' of it's products and customers, with regards to the bare minimal customer support and non-existant firmware upgrades. Not to mention the appallingly high number of bugs it contains, most of which would be completely avoidable if their implimentation of the features were performed carefully.

I used write off the iPhone as an apple focused app but after a fair amount of research i now know it's far superior to any other mobile device on the market. I'll be aiming for that in the future (^_^)

By Anonymous Lee Cosgrove , at Wed Jan 21, 03:04:00 PM PST  

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