Today Adobe announced that NTT DoCoMo’s i-channel news and information service, powered by Adobe FlashCast technology, has surpassed 10 Million subscribers in Japan. NTT DoCoMo hit this important milestone just 18 months after the launch. The rapidly expanding data service is delivered through 25 channels to almost 20 percent of all NTT DoCoMo customers.

You can read more about in the press release.

This is really great news and shows how the user experience can play such a significant impact for consumer discoverability of data services.

Here's some more good news for today:

"Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than two million mobile phone subscribers have signed up for NTT DoCoMo's i-channel news and information delivery service since it was launched in Japan last September. i-channel is powered by Macromedia FlashCast technology from Adobe, a client-server solution that effectively delivers rich data experiences to mobile devices."

2 million+ subscribers in about 7 months for a new mobile data service is incredible and it's an indication of the ease of discoverability of the i-channel service by consumers in Japan.