With this announcement it validates what we've been doing for the past five years - leveraging our client run-time (Flash Player) for non-PC devices, primarily mobile phones. With Microsoft now porting Silverlight to a mobile phone manufacturer, it may be seen as an acknowledgment that having a consistent run-time across devices and platforms is key for developers and brand owners moving forward.
For media owners, large companies and developers being able to reuse assets and code originally created for the web for mobile devices saves time and allows them to maintain the branding and appearance of their content. This is true today with Flash web developers creating Flash Lite experiences and with the recent launch of AIR, these same developers can extend similar experiences to the desktop space on both Windows and Mac today and Linux later this year.
We have developed a strategic and productive relationship with Nokia over the past several years and this relationship will continue. Adobe and Nokia have worked closely together to deliver Flash Lite pre-installed on more than 70 Nokia mobile handsets including all S60 devices, most Series 40 devices and their N800 and N810 internet tablet devices. These are devices today that have Flash Lite pre-installed and can accept developer content - today.
If you take a step back and look at what our partners (Nokia, LG, Motorola, Samsung, Sony Ericsson, others) have done with Flash Lite, over 450 million Flash enabled handsets and devices have shipped worldwide and we are on-track to see 1 billion devices with Flash by 2010. This is done by our partners pre-installing Flash Lite on the devices so when consumers get their handsets, our technology is already there.
So if you're a Flash Lite developer or considering Flash you may be asking yourself "what does this mean for Flash Lite?" Short answer - not much. Until Microsoft and Nokia can provide more details around Silverlight then your guess is as good as mine. What's important for Flash Lite developers to know is you can continue to create content for Nokia, Sony Ericsson and other devices and distribute it to consumers, whether it's just for awareness or to monetize. Regarding Flash Lite - the tools, content emulation, community support, devices and distribution options are all available - today.
If you're a mobile developer or business decision maker considering any technology for mobile development then there are questions that you should have:
- What's the addressable market supporting the technology
- What's the designer/developer workflow
- What tools do I need
- Can I leverage my skills or do I need to learn new ones
- How do I distribute my content
- Is the content inside/outside the mobile browser
- What's the developer community like
- Can I reuse assets from the web
- Can this technology allow me to have a multi-screen experience
Obviously this is a great topic for discussion so please leave comments.
Labels: microsoft, nokia, silverlight




